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Every ingredient in every AURA product is listed here with plain-English explanations. No greenwashing. No jargon. Just honesty.
Our Never List
Ingredient Dictionary
Hydration · Fermentation (bio-identical)
What it is: A naturally occurring polysaccharide that holds up to 1,000× its weight in water.
Why we use it: Provides immediate and long-lasting hydration, plumps fine lines, and strengthens the skin barrier.
Brightening · Synthetic (nature-identical)
What it is: A form of Vitamin B3 with wide-ranging skin benefits.
Why we use it: Reduces pore appearance, evens skin tone, controls sebum, and strengthens the skin barrier.
Anti-ageing · Synthetic (Vitamin A derivative)
What it is: The gold standard of anti-ageing ingredients. A form of Vitamin A that increases cell turnover.
Why we use it: Visibly reduces fine lines, improves texture and tone, and stimulates collagen production.
Brightening · Synthetic (nature-identical)
What it is: A potent antioxidant and melanin inhibitor.
Why we use it: Brightens dark spots, protects against UV-induced damage, and boosts collagen synthesis.
Barrier Repair · Plant-derived (phytoceramides)
What it is: Lipids naturally found in the skin's outer layer that act as the "cement" between skin cells.
Why we use it: Restore and maintain the moisture barrier, prevent water loss, and protect against irritants.
Firming · Synthetic (amino acid chains)
What it is: Short chains of amino acids that act as messengers in the skin.
Why we use it: Signal the skin to produce more collagen and elastin, improving firmness and elasticity.
Moisturising · Plant-derived (olive or sugarcane)
What it is: A stable, lightweight oil that mimics the skin's natural sebum.
Why we use it: Deeply moisturises without clogging pores, softens skin texture, and is suitable for all skin types.
Exfoliation · Glycolic: sugarcane. Lactic: fermentation.
What it is: Alpha-hydroxy acids that dissolve the bonds between dead skin cells.
Why we use it: Chemical exfoliation that improves texture, brightens, and enhances absorption of other actives.
Our team reads every ingredient list before we add a product to our collection. Ask us anything.
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