What makes K-beauty different, who it suits, and how to start without overcomplicating things.
K-beauty is less about specific products and more about an approach: prevention over correction, hydration over stripping, and consistency over intensity.
Common questions
- Do I need every step? No — start with cleanse, hydrate, moisturise, protect.
- Is it only for dry skin? No; lightweight layers suit oily skin too.
- What are the hero ingredients? Centella for soothing, niacinamide for tone, hyaluronic acid for hydration.
Start small, add one product at a time, and give each a few weeks before judging it.
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The AURA Team