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The AURA Journal

How-To

How to Use a Face Serum (and Where It Fits)

The concentrated step that does the heavy lifting.

16 June 20265 min read
How to Use a Face Serum (and Where It Fits)

Serums deliver active ingredients in a lightweight base — here's exactly where and how to use one.

A serum is a concentrated treatment step that sits between cleansing and moisturising. It's where your targeted ingredients — hydration, brightening, barrier support — actually live.

The order

  • Cleanse and gently pat skin almost dry.
  • Apply a few drops of serum, pressing it in.
  • Follow with moisturiser to seal it in.
  • Finish with SPF in the morning.

How much

A pea-to-five-cent-coin amount is plenty. More product doesn't mean more results — consistency does.

Written by

The AURA Team

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